ATOZ - CORPORATE VALUES FOSTERING THROUGH ART

The aim of this project was to demonstrate and communicate the company values to the employees of the accounting firm ATOZ.


After defining the core values: team spirit, customer focus, innovation, respect, integrity and excellence, we developed a 6-month campaign with artist Jean-Christophe Massinon to raise awareness of these values among employees. The implementation in large three-dimensional illustrations (artworks) created an impressive interplay of space and message.

 

Concept & project lead

Manatee


Idea, concept & art direction

Guido Wolff & Jan Glas


Artist

Jean-Christophe Massinon

 

Client

ATOZ

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Client

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